Once a week at the convenience store、I will go twice。
Hello、munejyuka。

Recently、One of the campaigns you see at convenience stores、

Praichi

There is something called。

When you buy a certain product、Your receipt will come with a coupon that will give you a free product after a certain number of days.。

In the sense of one plus

Praichi

It is often called。

This is the first campaign、Why is it being introduced?

What are the benefits of offering products for free?

Introduction of new products

According to what I heard, this PRichi campaign is、It seems that the manufacturer is often responsible for this.。

One of the reasons why manufacturers carry out this PRichi campaign is、

Introduction of new products

There is an aspect that。

to sell new products、Just selling it normally won't have much appeal.、This is a method to make everyone aware of it through this PRichi campaign.。

This is beneficial for both manufacturers and buyers.。

The manufacturing side can appeal a lot.、Buyers are also interested in new products.。

 

To get people to visit our store

Another thing to consider is、The purpose is to increase the number of times customers visit the store.。

This PRichi campaign is、in most cases、without immediate exchange、In many cases, it is necessary to wait a little while.。

this is、once again、I can see that they are trying to get people to come to the store.。

When you come to the store、In addition to exchanging products、You are more likely to buy something later.。

"Would you like to buy breakfast for tomorrow?"

I'm sure many of you have had similar experiences.

If this happens、There are also benefits for the store.。

Where sales were originally zero、Even if it costs 100 yen or 200 yen, increasing sales is a good thing.。

It can be said that it is beneficial for the store as well.。

 

 

Summary

There are two main reasons why convenience stores sometimes carry out PRICE campaigns.。

・Introducing new products

・Increase the number of store visits

I think there are other ideas as well.。

From the buyer's perspective、It's never a bad thing to get products at a bargain price.、As a manufacturer, this is a good opportunity for people to learn about new products.。

I think this is a good thing for the store as it will be an opportunity to increase the number of store visits.。

I hope there will be more wonderful PRichi campaigns in the future! !

 

*There was a book like this。I'm a little interested in it, so I'd like to buy it and read it.。